To think, design and develop our cities.
We always looked at the industry and found it too fragmented. Every stakeholder involved coming from a different company, with a lot of collaboration challenges. It was impossible for a project to be developed as a much higher valued product, as one single piece, from top to bottom, from placing an idea to making it a place.
More and more we convinced ourselves this was not the way to develop our cities. We needed a new professional. So we created one. We created the Placer.